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Brand Manager

Job Description

• Plan / direct / coordinate brand management policies / programs, such as determining the demand for products offered by Parkville and its competitors, and identify potential customers.• Develop / put pricing , product development, and new product launches strategies with the goal of maximizing Parkville's profits / share of the market while ensuring Parkville's customers are satisfied in addition to oversee / monitor product development trends that indicate the need for new products as well as developing new business opportunities and planning ways to promote / change the public perception of brands.• Identify / develop / evaluate brands strategy, based on knowledge of establishment objectives, market characteristics in addition to its cost and markup factors.• Formulate / direct / coordinate brand management / marketing activities & policies to promote products through working alongside with promotion managers.• Analysis of sales forecasts, success of marketing campaigns and creating reports through evaluating the financial aspects of product development, such as budgets, expenditures, research & development appropriations in addition to the return-on-investment and profit-loss projections. • Set style guides, brand guidelines, brand vision and value proposition for short as well as long term in order to ensure that a brand remains recognizable, up to date and exciting to customers.• Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends in addition to supervise advertising / product design and other forms of marketing to maintain consistency in branding.

Job Details

Job Location
Mohandessin, Cairo , Egypt
Company Industry
Pharmaceutical Manufacturing
Company Type
Employer (Private Sector)
Job Role
Marketing and PR
Employment Type
Full Time Employee
Monthly Salary Range
Number of Vacancies

Preferred Candidate

Career Level
Mid Career
Years of Experience
Min: 6 Max: 8
Bachelor's degree / higher diploma


Pharmacy, Medicine, Veterinary Medicine, Dentistry sciences (Major Biology, b

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